Overview



Next-level visual detail with the brilliant alpha 9 AI Processor Gen8

Our processor's AI engine analyzes and upscales every frame in detail. By recognizing faces, it delivers not only 4K visual quality, but enhanced facial expressions and depth.

Brighter visuals with Brightness Booster

The alpha 9 AI Processor Gen8 and our new light boosting algorithm deliver brighter visuals.

Perfect Black & Colour whether it's bright or dark, only with LG OLED TV

Perfect Black is UL-verified and delivers true black levels to enhance perceived brightness and contrast. Also has earned UL eyesafe verification for a more comfortable watching experience by reducing blue light emissions.

Perfect Colour


100% Colour Volume and 100% Colour Fidelity certified. Enjoy accurate, vibrant colours even in sunlight or dark environments.

AI Picture Pro brings every frame to life

AI Super Upscaling and OLED Dynamic Tone Mapping analyze each frame's elements to enhance resolution, brightness, depth, and clarity.

AI Magic Remote completes the AI experience

Control your TV easily with AI magic remote — no extra device needed! With a motion sensor and scroll wheel, point and click to use it like an air mouse or simply speak for voice commands.

AI Voice ID

LG AI Voice ID recognizes each user's unique voice signature and offers personalized recommendations the moment you speak.

AI Search

Ask your TV anything. Built-in AI recognizes your voice and swiftly provides personalized recommendations to your requests. You can also get additional results and solutions with Microsoft Copilot.

AI Chatbot

Interact with the AI Chatbot through your AI Magic Remote and address all concerns from configuring settings to troubleshooting. AI can understand user intent and will provide immediate solutions.

AI Concierge

One short press on the AI button on your remote opens up your AI Concierge which provides customized keywords and recommendations based on your search and watching history.

AI Picture Wizard

Advanced algorithms learn your preferences by going through 1.6 billion image possibilities. Based on your selections, your TV creates a personalized picture just for you.

AI Sound Wizard

Choose the audio you like from a selection of sound clips. From 40 million parameters, AI creates a tailored sound profile tuned to your preferences.

Just say “Hi LG” to start interacting with your TV

Your TV’s AI is always ready for your requests. Without even pressing a button, simply say “Hi LG”, it prompts the AI to start listening for your requests.

Upgrade your TV OS up to 5 years for free with award-winning webOS Re:New Program

Get full upgrades and enjoy the benefits of the latest features and software. A CES Innovation Awardee for the cybersecurity category, feel safe knowing webOS keeps your privacy and data, secure.

Style your space your way with diverse content to choose from

Browse through a massive library of content. From art, games, scenery, and more, discover a variety of curated visuals, all in one place.

Personalise your space in countless ways

Customise your home gallery with your choice of music, visuals and more. Choose what you want to display on your TV depending on your current preferences.

Sync music and visuals to how you feel

Pair background music with visuals to set the mood to your liking. Choose from preset music or even connect your mobile device via Bluetooth to play your own tracks.

Enjoy auto-curated content, tailored to your tastes

Your TV gets to know your taste and preferences. By answering a series of questions, your TV can start serving you artwork that matches what you like.

Easily access Google Photos and showcase your memories

Conveniently connect your Google Photos account to your TV just by using your phone. Effortlessly personalise your space by using content from your own photo library.

Stay updated with an all-in-one personalised dashboard

See important information at a glance. Get weather updates, sports alerts, view your Google Calendar, and even set up notifications for Home Hub, your viewing reservations and more.

Beyond curation, generate your dream artworks with true Generative AI from Google Gemini

Beyond existing content, create art exactly as you imagined with Google Gemini powered by Google Imagen. With a subscription, you can just tell your TV what you want and it generates artwork for you.

Always Ready & Screensaver

While saving energy, you can still enjoy and display your selected artworks or curated images through Gallery+ when the TV is off or not in use for a long time, turning it into a digital canvas.

AI Brightness Control

Your TV's built-in sensors detect light and adjust screen brightness accordingly to ensure optimised viewing in any lighting.

Motion Sensor

Motion detection lets your TV respond intelligently, switching modes depending on whether or not you're nearby.

Home Hub, the all-in-one platform for your smart home

Seamlessly manage various LG home appliances, alongside your Google Home devices and more. Experience the ultimate convenience of controlling your whole home through a single, intuitive dashboard.

Ultra Slim Design

Your TV’s sleek frame redefines a modern look and makes viewing more immersive.

Maximize the fun, use multiple screens with Multi View

Make the most of your TV with Multi View. Mirror your devices through Google Cast and AirPlay. Split your screen into two separate views for seamless multi-screen entertainment.

Stream a variety of content. Free.

LG's exclusive streaming service, LG Channels, puts a wide selection of live and on-demand channels at your fingertips

Cost-free. Contract-free. Cable-free.

All you need to do is tune in and start watching without worrying about hidden costs or installing a set-top box.

World’s first 4K 120Hz HDR cloud gaming — only on LG TVs

Play 4K 120Hz HDR games on your TV even without an extra device through NVIDIA GeForceCloseGeForce is a brand of graphics processing units (GPUs) designed by Nvidia NOW. Powered by NVIDIA Blackwell architecture, enjoy high-end cloud gaming with GeForceCloseGeForce is a brand of graphics processing units (GPUs) designed by Nvidia RTX 5080 performance.

Ultimate Gameplay

Experience peak gaming with G-Sync compatibility, 144Hz VRR, Intertek-certified 0.1ms response time, AMD FreeSync Premium, and ClearMR 9000 certification. Get your game on without lag or motion blur.

Best LG OLED TV for Movies

Watch movies come to life in your home cinema through FILMMAKER MODE with Ambient Light Compensation that adjusts to environmental lighting for picture quality that meets top filmmaker standards.

Dolby Vision & Ambient FILMMAKER MODE

Experience cinema as the director intended with Dolby Vision and FILMMAKER MODE with Ambient Light Compensation that adapts to surroundings and keeps visuals as close as possible to its original form.

Dolby Atmos

Let lifelike surround sound move all around you, making you feel like you're in the center of all the action.




Specification


Technical Description: LG OLED evo AI OLED77C56LB TV 195.6 cm (77") 4K Ultra HD Smart TV Wi-Fi Brown

Audio
Enhanced Audio Return Channel (eARC):
Yes
Sound modes:
Clear Voice Pro
Audio decoders:Device or software capable of decoding a digital stream of audio e.g. internet radio.
Dolby Atmos, Dolby Digital
Built-in subwoofer:The product has built-in subwoofer, which is a loudspeaker component designed to reproduce very low bass frequencies.
Yes
Subwoofer RMS power:This is a measure of the continuous power (RMS power) produced by a subwoofer.
20 W
Audio output channels:An audio output channel is an electric circuit which acts as a path for a signal produced by a device. A device may have several audio output channels.
2.2 channels
RMS rated power:RMS (Root mean square) is a measure of the continuous power required by a device, in particular audio amplfiers and loudspeakers.
40 W
Number of speakers:The quantity of speakers included in/with the product.
4

Brand-specific features
LG technologies (AV/TV):
AI Acoustic Tuning, AI Sound Pro, Dynamic Tone Mapping Pro, Perfect black, ThinQ™, WOW Orchestra

Design
Stand type:
Center stand
Introduction year:
2025
Frameless design:
Yes
Panel mounting interface:
300 x 200 mm
VESA mounting:
Yes
Product colour:
Brown

Display
Display diagonal (metric):This is the size of the display screen, measured diagonally.
195 cm
Display refresh rates supported:
144 Hz
Motion interpolation technology:Describes which motion interpolation technology device uses e.g. BLS (Back Light Scanning), PPR (Picture Perfection Rate), PMR (Perfect Motion Rate), TruMotion.
OLED Motion
Native refresh rate:
120 Hz
Response time:The response time is the time difference between the moment that a source (for example a video card) sends a signal and that equipment (for example a monitor) receives or display the signal. (Used abbreviations: R/F = Rise and Fall.)
0.1 ms
Native aspect ratio:The aspect ratio is the ratio of the width of an image to its height. The native aspect ratio is the one which the projector/display is particularly designed for. Images shown in native aspect ratio will utilize the entire resolution of the display and achieve maximum brightness. Images shown in other than native aspect ratio will always have less resolution and less brightness than images shown in native aspect ratio.
16:9
Screen shape:
Flat
Display technology:The technology used in the display e.g. plasma, LED.
OLED evo
Display resolution:The number of distinct pixels in each dimension that can be displayed. It is usually quoted as width × height, with the units in pixels: for example, "1024 × 768" means the width is 1024 pixels and the height is 768 pixels. The higher the number of pixels, the sharper the image.
3840 x 2160 pixels
HD type:Type of supported High Definition (e.g. Full HD, 4K Ultra HD).
4K Ultra HD
Display diagonal:Size of the display for this product, measured diagonally, usually in inches.
195.6 cm (77")

Management features
Works with the Google Assistant:
Yes
Number of OSD languages:
38
On Screen Display (OSD):
Yes
Programming period:
8 day(s)
Electronic Programme Guide (EPG):An Electronic Programme Guide (EPG) allows device users to navigate scheduling information menus interactively, selecting and discovering programming by time, title, station, or genre using an input device such as a keypad, computer keyboard, or TV remote control. Its interactive menus are generated entirely within local receiving or display equipment using raw scheduling data sent by individual broadcast stations or centralized scheduling information providers. A typical IPG provides information covering the next 7 or 14 days.
Yes
Voice guide:
Yes

Network
Web browser:
Yes
Bluetooth profiles:
A2DP
Ethernet LAN:An Ethernet LAN (Local Area Network) interface is present, for a wired conection via a cable.
Yes
Bluetooth version:The type of bluetooth technology in the product e.g. Bluetooth Smart (v4.0).
5.3
Bluetooth:Bluetooth is a low-power radio technology developed to replace the cables and wires currently used to link or connect electronic devices such as personal computers, printers, and a wide variety of handheld devices including mobile phones. Because it uses radio-wave connectivity, a Bluetooth-enabled device has a constant, established connection to whatever browser it uses. This saves the user the trouble of logging on to check for emails or news updates, for example.
Yes
Wi-Fi standards:The type of wireless local area network (LAN). It can be ad-hoc, where units in a network communicate peer-to-peer, or Infrastructure, where units communicate with each other via an access point A LAN interconnects computers in a small area e.g. home, school or office.
Wi-Fi 6 (802.11ax)
Wi-Fi:Popular technology that allows an electronic device to exchange data or connect to the internet wirelessly using radio waves.
Yes

Networking
Web browser:
Yes
Bluetooth profiles:
A2DP
Ethernet LAN:An Ethernet LAN (Local Area Network) interface is present, for a wired conection via a cable.
Yes
Bluetooth version:The type of bluetooth technology in the product e.g. Bluetooth Smart (v4.0).
5.3
Bluetooth:Bluetooth is a low-power radio technology developed to replace the cables and wires currently used to link or connect electronic devices such as personal computers, printers, and a wide variety of handheld devices including mobile phones. Because it uses radio-wave connectivity, a Bluetooth-enabled device has a constant, established connection to whatever browser it uses. This saves the user the trouble of logging on to check for emails or news updates, for example.
Yes
Wi-Fi standards:The type of wireless local area network (LAN). It can be ad-hoc, where units in a network communicate peer-to-peer, or Infrastructure, where units communicate with each other via an access point A LAN interconnects computers in a small area e.g. home, school or office.
Wi-Fi 6 (802.11ax)
Wi-Fi:Popular technology that allows an electronic device to exchange data or connect to the internet wirelessly using radio waves.
Yes

Packaging content
Remote control included:
Yes
Cables included:
AC
Desktop stand:
Yes

Packaging data
Package weight:Weight of the packaged product.
38.5 kg
Package height:The distance from the top to the bottom of the packaging.
1130 mm
Package depth:The distance from the front to the back of the packaging.
228 mm
Package width:The distance from one side of the packaging to the other.
1879 mm

Performance
DVD player:
No
4K Ultra HD upscaling:
Yes
Multi View:
Yes
WiSA Ready:
Yes
Game features:
Auto Low Latency Mode (ALLM), Game Optimizer, HGiG, Variable Refresh Rate (VRR)
NVIDIA G-SYNC:
Yes
NVIDIA G-SYNC type:
G-SYNC Compatible
AMD FreeSync:
Yes
AMD FreeSync type:
FreeSync
Processor cores:The number of central processing units ('cores') in a processor. Some processors have 1 core, others have 2 (e.g. Intel Core Duo) or more (e.g. the Intel Xeon E7-2850 has 10 cores).
4
Picture processing technology:
LG AI Picture Pro
Backlight dimming technology:
Pixel Dimming
Video formats supported:The type of video formats that can be used by this device.
AV1, HEVC/H.265, VP9
Subtitles function:
Yes
Teletext function:The TV has Teletext, which is a means of sending text and diagrams to a properly equipped television screen by use of one of the vertical blanking interval lines that together form the dark band dividing pictures horizontally on the television screen. It offers a range of text-based information, typically including news, weather and TV schedules. Subtitle (or closed captioning) information is also transmitted within the television signal (usually accessed by pressing 888 on the remote control.
Yes
Game mode:
Yes
High Dynamic Range (HDR) technology:
Dolby Vision, Filmmaker Mode, High Dynamic Range 10 (HDR10), Hybrid Log-Gamma (HLG)
High Dynamic Range (HDR) supported:
Yes

Ports & interfaces
Consumer Electronics Control (CEC):
SimpLink
Common interface Plus (CI+) version:
1.4
Common interface Plus (CI+):In Digital Video Broadcasting, the Common Interface (CI) is a technology which allows separation of conditional access functionality from a digital TV receiver-decoder (Host) into a removable conditional access module (CAM). CI+ or Common Interface Plus implements a form of copy protection between a Conditional Access Module (CAM) and the television receiver (Host). CI+ is backward compatible with CIv1. Old television receivers, which have CIv1 CI-slot, can be used with CI+ CAM and vice versa, but for viewing only those of TV programs which are not marked as CI+ protected.
Yes
Common interface (CI):Technology which allows separation of conditional access functionality from a digital TV receiver-decoder (Host) into a removable conditional access module (CAM). It is also referenced as DVB-CI for Digital Video Broadcast - Common Interface. The host is responsible for tuning to pay TV channels and demodulation of the RF signal, while CAM is responsible for CA descrambling. The Common Interface allows them to communicate with each other.
Yes
RF ports quantity:The number of sockets (ports) for RF (radio frequency) connections.
2
Headphone outputs:Number of sockets /ports where headphones are connected.
1
Digital audio optical out:The socket in the device for the digital audio output. The signal is carried via an optical cable with an TOSLINK connector.
1
USB 3.2 Gen 1 (3.1 Gen 1) Type-A ports quantity:
0
USB 2.0 ports quantity:Number of USB 2.0 ports (connecting interfaces) in the device. USB 2.0 was released in April 2000 (now called "Hi-Speed"), adding higher maximum signaling rate of 480 Mbit/s (effective throughput up to 35 MB/s or 280 Mbit/s), USB 2.0 ports are usually black.
3
Ethernet LAN (RJ-45) ports:Number of Ethernet LAN (RJ-45) ports (connecting interfaces) in the device. Ethernet LAN (RJ-45) ports allow a computer to connect to the ethernet.
1
PC in (D-Sub):The socket (port) to receive input from a PC via a D-sub, which is a connector with a characteristic D-shaped metal shield.
No
Audio Return Channel (ARC):
Yes
HDMI version:
2.1
HDMI ports quantity:The number of sockets (ports) for HDMI connections. HDMI (High-Definition Multimedia Interface) is a compact audio/video interface for transferring uncompressed video data and compressed/uncompressed digital audio data from a HDMI-compliant device ("the source device") to a compatible computer monitor, video projector, digital television, or digital audio device. HDMI is a digital replacement for existing analog video standards.
4

Power
Energy efficiency scale:
A to G
AC input frequency:
50/60 Hz
AC input voltage:The voltage of the AC electricity that is inpitted into the product.
100-240 V
Energy consumption (HDR) per 1000 hours:
326 kWh
Energy consumption (SDR) per 1000 hours:
134 kWh
Energy efficiency class (HDR):
G
Energy efficiency class (SDR):
F
Power consumption (standby):The amount of electricity that is consumed when the product is on standby.
0.5 W

Smart TV
Hybrid Broadcast Broadband TV (HbbTV):
Yes
Apple AirPlay 2 support:
Yes
Operating system version:The version of the operating system used e.g. 4.1, 4.2 for Android.
25
Operating system installed:Type of operating system on a device e.g. IOS on Apple devices, Android for mobile devices.
WebOS
Internet TV:Digital distribution of television content via the Internet. Internet television is a general term that covers the delivery of television shows and other video content over the Internet by video streaming technology, typically by major traditional television broadcasters.
Yes
Smart TV:
Yes

TV tuner
Digital signal format system:The protocols supported for exchange of digital signal.
DVB-S, DVB-S2, DVB-T, DVB-T2
Tuner type:The type of radio tuner e.g. analog, digital.
Analog & digital

Weight & dimensions
Stand depth:
26.7 cm
Stand width:
52 cm
Weight (without stand):
23.5 kg
Height (without stand):
982 mm
Depth (without stand):
47.1 mm
Width (without stand):
1711 mm
Weight (with stand):
27.1 kg
Height (with stand):
1035 mm
Depth (with stand):
267 mm
Width (with stand):
1711 mm


Product details


OLED77C56LB LG Electronics

LG OLED evo AI OLED77C56LB TV 195.6 cm (77") 4K Ultra HD Smart TV Wi-Fi Brown

£2797.00 and In stock

SKUOLED77C56LB

LG OLED evo AI OLED77C56LB TV 195.6 cm (77") 4K Ultra HD Smart TV Wi-Fi Brown

Quick Code: Q3075169 MPN: OLED77C56LB
£2797.00

Quantity:
In Stock